Startup Stories
October 01, 2025
Pain Points Turned into a Game-Changing Product: The Inspiring Journey of Copianto.
Senanu Xorse
Author
Prior to the recent AI wave brought about by the release of ChatGPT, Copianto already existed as an AI-powered SaaS platform for content creation. It was born out of a genuine need and shared pain points that the founders encountered while running their own businesses. Being people who experienced the problem they are solving first hand made them better understand the issues from the perspective of users and helped them design an effective solution that addresses the identified pain points.
Putting yourself into the shoes of users and empathizing with their problems is a crucial step in understanding pain points and designing effective solutions. It allows you to gain valuable insights into the user's perspective, needs, and frustrations. Experiencing the problem firsthand takes this understanding to an even deeper level. When you personally encounter a pain point, you have a visceral understanding of the challenges and limitations involved. This firsthand experience brings a level of empathy and authenticity to the problem-solving process. By experiencing the problem yourself, you can truly grasp the nuances, intricacies, and emotional aspects associated with the pain point. This intimate knowledge enables you to develop solutions that are not only technically effective but also genuinely address the core issues users face.
That’s the story of Copianto, an AI-powered Saas platform that was born out of a genuine need and shared pain points that the founders encountered while running their own businesses.